Influencers you forgot about

//Influencers you forgot about

Would you hang up on a client call

It happens more often than we realise, you can often miss a potential lead by not understanding the nature of the client call.

Clients come from more directions today then we have ever seen. 20 years ago we had Phone calls, Faxes and direct contacts. Today we can list Social media, referrals via networks, bluetooth, websites, call generated and the rest.

Influence’s have become a core element to the Lead process, the methods used by companies who employ specialists to get data, create sites and discover new ways to source leads.

NEW to this process is the introducer, a key player in the process who has a relationship with a product or service they would like others to promote.

We have understood the process for over 30 years, it all starts with an Introduction …

Once the process gets underway, the next player is the Referral Owner – they engage with the client discuss and advise. With previous experience the Referral Owner can support the Client, introduce them to others and demonstrate the value in the communication.

Remembering that with out a process and the tools to capture and manage the potential lead it is rear that a successful outcome is achieved.

Our experts have have developed the knowledge we understand on the process, we have advanced the system to manage the process with a single App.

Our story started in 1987 with the development of the Q-factor, the art of qualification marketing. We consider the target audience and develop the right questions in the right order.

Sphere of Influence

Why Use Influencers to Carry Your Brand’s Message?

As the name implies, influencers influence. Their subject-matter expertise, reach, and sway can be a huge asset to your overall marketing strategy. A couple of more reasons influencers are effective:

They have a foundation of transparency and authority that advertising doesn’t. They are real people with authentic opinions, beliefs, and thoughts, and so people have a natural affinity toward them.

When your business and content are connected with their brand, a strong association is created between the two, thus boosting your reputation.

How Do You Vet Influencers?

Not all influencers are the same, however. In fact, there are plenty of phonies and lame ducks out there. So how do you determine whether they can make a difference for your brand ROI? Here are three ways.

1. Relevance

You need to select influencers who have a snug contextual fit with your business so that the content shared by the influencer reaches a relevant audience. Barack Obama and Kourtney Kardashian won’t cut it for a B2B Product or Service solution, for example.

To gauge whether the influencer is relevant to your brand, answer the following questions:

  • Is the influencer an expert in

[your brand’s industry]?

  • Is the influencer well-spoken in [defined topic].
  • Is the influencer [place]-based (if geographic relevance matters)?
  • Does the influencer’s audience match the demographics your brand targets?

2. Reach

Reach refers to the number of online audience members an influencer has. It can be measured through followers, website visitors, and subscribers. Although the numbers vary for each industry, here are some baseline numbers based on influencer campaigns we’ve conducted for brands:

Followers. Does the influencer have more than “X” followers?

  • Twitter: 10,000+
  • Facebook: 10,000+
  • Instagram: 10,000+
  • Snapchat: 100,000+
  • YouTube: 100,000+

If your industry is a niche, those numbers are likely too high. You’ll have to look at your industry to see whether those thresholds make sense. The same goes for the number of website visitors and subscribers.

Website visitors. Does the influencer’s primary website have more than “X” unique visitors per month? That data can be retrieved via Alexa.com. I suggest targeting influencer websites with 25,000+ visits per month.

Subscribers. Often, influencers will broadcast their subscriber numbers on their website. Look for influencers with at least 5,000 subscribers.

3. Resonance

Although the number of audience members reached is important, it means nothing if the influencer doesn’t have an active audience. Resonance refers to influencers’ impact on their online audience; it’s all about the message they send and the impression they make on their audience. It can be measured through online and real-world activities and metrics.

Using a Database with defined fields to capture the “Source” and “Identity” will make a profound statement to any further responses.

Ask the following questions.

Real-world accomplishments:

  • Is the influencer a speaker at industry events?
  • Is the influencer a published author?
  • Does the influencer hold a special degree, honor, or award?

Success Score: Does the influencer have a Success score of X or greater? (We recommend finding influencers with a Success score of 60 or greater.)

Online interactions:

  • How do people share the influencer’s content on social?
  • Are audience members interacting with content?
  • Does the influencer’s content prompt action?

 

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By | 2018-04-13T12:34:43+00:00 April 13th, 2018|Business|0 Comments

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